Though a major part of it, good coffee and pastries aren’t the only factors that guarantee your cafe’s success. If you plan on opening up a cafe or revamping your existing location, this is important to keep in mind. Designing your cafe or coffee house in a way that makes it stand out is key. Ambiance and decor can make a lasting impression among guests. If your cafe has a unique concept or unconventional decor to offer, people may spread the good word around and visit your cafe more often and you are more likely to attract more customers.